Meyocks Speaks April 2017

Gesundheit! Which allergy medicine brand is nothing to sneeze at?

Every spring, seasonal allergies wreak havoc on many Americans. With so many allergy medication options available to consumers, what’s behind the growing popularity of store brands?

Find out

5 marketing technology tips

Despite its rising cost, technology is only growing in importance, making the expensive price tag a reality for many marketers. Learn how you can tame the technology beast and make it work better for you with these practical tips.

Try these tips

Kashi leads the pack among healthy frozen dinners

Frozen foods have been around a long time, but healthy frozen dinners represent a relatively new segment. In a marketplace of both new and longstanding brands, consumer preferences may surprise you.

See top brands

Network coverage drives mobile carrier preferences

Smartphones are worthless without solid data and service plans. Price and network coverage are important factors to consumers, but one is becoming more important while the other is a smaller priority than it once was.

Learn why

How much consumer research does your company conduct?

			Too much. It’s paralysis by analysis.

			A bunch. We’re constantly talking to consumers.

			Some. We could stand to do more of it.

			Not much. Too many other priorities.

			None. But I’ve got a few ideas.

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