Thanks for agreeing to walk through a prototype of our brand assessment tool. You'll be asked to answer questions about the primary reasons you believe customers choose certain brands. A brand may be good on multiple attributes, but indicate whether you agree or disagree that a particular attribute is a primary reason for selection of the brand.

Completing the brand assessment tool will take about 15-20 minutes. (To make sure we have valid benchmarking data, responses to all questions are required.)

Thanks again!

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